The digital transformation in sales and wholesale accelerated due to COVID-19. Retailers have been forced to make an overnight adaptation due to the change from physical stores to the omnichannel business approach. The transformation requires the reorganization of the processes and the introduction of new solutions that provide insight into the business and, above all, an understanding of consumer behaviour.
In the webinar, we present two examples from practice
The first example describes how to monitor and understand consumer behaviour, regardless of the sales channel (whether they buy physically in a store or via an online store or obtains information through a call center). We also emphasize that it is essential to link the data to understand the “Customer Journey”.
In the second case, we explain an example of our solution for monitoring the campaign’s profitability and how we can measure the profitability of the campaign, according to the channel (TV ad, flyer, emailing).
The webinar concludes with recommendations for implementing solutions to understand consumers and increase sales profitability.