Marketing plan
To create effective marketing plan, information such as sales in the region, structure of clients, their potential, loyalty, activities and other information must be brought together. add.PHARMA gathers all the information needed to create a good marketing plan which in combination with precise target definition forms foundation for effective sales visit strategy. Furthermore you are given the full control on what detail information your MR should communicate to customer.
Segmentation powered by Data Mining
The market segmentation identifies distinct groups of clients who have similar behavioral patterns. Identified segments are also profiled to allow easier segmentation and targeting in the future. Using built-in, easy-to-use analytics add.PHARMA solution leverages customer and market intelligence gathered from multiple sources to segment physicians and moves beyond traditional data, using behavioral patterns thus maximizing sales impact.
Surgical precision Targeting
Effective targeting is central to any customer centric strategy. It is the differences in attitude and behavior of customers that forms the building block for any approach of targeting. You have certainly heard the phrase ”right customer, right message, right frequency, right channels”. But, are you really hitting the target? The key to proper segmentation are behavioral patterns. add.PHARMA, using built-in analytics and using results from Data Mining subsystem, pinpoints physicians with surgical precision.
