
Integrate – Bring different worlds together
add.PHARMA.Analytics integrates data sources from external suppliers such as own distributers, IMS, PharmExpert, DSM, Pharmis or others for Secondary sales and combines this information with corporate ERP data as Primary sales, Receivables and Payments to merge it with profile and activity data from add.PHARMA. It provides an intuitive screen layout and drill down menus, helping users to develop precise action plans for enhanced performance and future success. When connecting to third party sources cleansing of data is very important. add.PHARMA offers you a unique set of ETL modeling tools, which allow integration to different data sources, checking the data in process.
Monitor, analyze and share the results
To make correct business decisions in split second that are aligned with company goals you need right information at right time. add.PHARMA with Analytics module offers tools to quickly move from monitoring information to analyzing it and sharing the results trough reports and dashboard based frontends. Using such data against contact activity gives you unique effort versus performance indicator which is very useful for marking target territories or areas that need improvement, which supports critical business processes and strategic decision making.
Attain corporate goals
If you cannot measure it, you cannot fix it! Provide coherent information for management, thus helping them to focus only on the KPI , which can serve as a tips of the icebergs. By using Data Warehouse to support real-time KPI metrics generation, you can very effectively score and support strategic business objectives. Scorecards and dashboards allows you to monitor progress in real time, provide drill-to-detail capability, generate cause-and-effect models and, most importantly, measurably improve overall effectiveness. It enables you to track company data, information on your competition, market, products, etc., which, among other things, facilitates the detection of weak points and enables business improvements.



