Add.PHARMA enables pharmaceutical companies to leverage their investment in CRM solution. add.PHARMA was designed from ground up to assist you in the most organic and user-friendly fashion to influence, retain and effectively manage your customers. Powerful tools for profiling, segmentation, targeting and tracking ongoing activities allow you to analyze customer prescribing behavior.
add.PHARMA Web based modular structure makes solution customizable, while preserving its quick to implement out-of-the-box functionalities. Among typical users of this front-office application may be found field-based medical representatives (MRs), specialty and hospital representatives, sales managers, marketing and product management. Application is currently implemented and supported in 10 countries worldwide and includes multilingual support.
add.PHARMA confirms to industry standard best practices and processes, with the flexibility to quickly add changes specific to local market environment or company needs. It helps maximize work efficiency both in Sales force and Marketing as well as providing detailed analysis along the way. All the analyses are done by analytics module that displays the relationships between the key metrics of sales potential, sales performance and selling activity. In addition to that, solution offers targeting and segmentation by using cutting edge Data Mining technology for discovering customer behavioral patterns.
The core of add.PHARMA consists of the three major module groups which we will look into closely on the next few pages:
add.PHARMA.Sales
Making the MRs more efficient is the key to success on ever changing market! The sales module is designed to raise the efficiency bar of the sales team by simplifying day to day activities, both for MRs and managers. It enables managers to align territories, profile customers, create target groups and deploy sales teams to meet changing market demands and directly improve customer experience. At the same time it assists MRs prepare optimal visiting strategy and assess correlation between objectives and actual performance. More >
add.PHARMA.Marketing
Markets and customer needs are evolving constantly! The marketing modules have been built to support marketing teams design and implement advanced and pinpointed campaigns, with full ability of tracking the progression of campaign, including all related activities, correspondence and knowledge. More >
add.PHARMA.Analytics
No need to drown in your data! Analytics module brings data from different sources to life by helping understand the relationship between key metrics of market potential, product sales and selling effort. Analytical dashboard enables manager to monitor different Key Performance Indicators - KPI in real time and then drill down to analyze or highlight areas for improvement or discover hidden opportunities. It also provides proactive insight in customer behavioral patterns. More >
